Scottish beer brand Brewgooder is inviting drinkers all over the country to pay what they want for a six-pack of lager.
From 12 noon (23 October), there will be 1,000 six-packs of Brewgooder’s Clean Water Lager bottles for sale exclusively online and people will be able to pay as little as one penny or as much as £100 for a pack.
The offer forms part of the social enterprise’s ‘Honesty Box’ campaign which aims to showcase how much people value making a difference. The company argues that when buyers are faced with the option to ‘pay what they want’ knowing what profits go towards – in this case providing clean water for people in developing countries – they will pay an amount that reflects the cause.
Alan Mahon, the founder of Brewgooder, said:
Launched in March 2016, Brewgooder donates 100% of its profits to fund clean water and sanitation projects in developing countries. To date, it has helped over 40,000 people across Malawi gain access to clean water and plans to expand its clean water initiative into a second country, Ghana, in 2019.
By the end of next year, the brand hopes to have helped over 100,000 people gain consistent clean water access. People participating in the offer will now have the chance to ‘Drink Beer, Give Water’ and help contribute towards this ambition.
The ‘Honesty Box’ offer will run as long as the stock lasts, but buyers will we limited to one purchase per person. Purchases can only be made online here: www.brewgooder.com/honestybox