Alfresco Taste of Italy in Heart of Edinburgh
Menabrea beer and Contini launch pop-up terrace bar in heart of Edinburgh
– Menabrea with Contain
Those looking for the most authentic Italian experience of the Edinburgh Festival are in for a treat this August, as Piedmontese beer, Menabrea, teams up with long-established restaurateurs Victor and Carina Contini to create a relaxed, outdoor terrace bar experience at their signature restaurant Contini Ristorante in the heart of George Street – Menabrea with Contini.
With space for around 80, Menabrea with Contini sees the two authentic Italian family businesses join forces for the first time. Open from 11am -12am during August, the bar offers a bespoke menu of authentic Italian street-style food created by the award-winning team at Contini, which is complemented by both kinds of Menabrea – the ‘Bionda’ 4.8% ABV pale lager and an ‘Ambrata’, 5.0% ABV amber lager.
Especially for the pop-up, Contini have created a limited edition Menabrea infused gelato to provide a taste of la dolce vita this festival season.
Andrea Pozzi, Head of Brands at C&C Group said: “This is an exciting partnership for the brand, and we’re thrilled to be working with one of Edinburgh’s top Italian restaurants during the busiest month of the year. This relationship sees two authentic Italian family businesses, both of whom are committed to offering a true taste of Italy, working together to create an outstanding food and drink offering for tourists and resident Scots alike.”
“Menabrea is going from strength to strength, as we continue to secure key listings across the UK, highlighting a very real appetite for authentic, great tasting Italian beer. This special partnership with Contini is a highlight of our summer.”
Carina Contini said: “At Contini, we’re all about family and have been offering our customers a fantastic food and drink experience in Edinburgh for almost 100 years. We’re delighted to be working with Menabrea, another family business which shares our values, to deliver this unique pop-up attraction in the heart of the city, which will showcase the provenance of the food we serve and one of Italy’s best-loved artisan beers. Delicious, classic Italian street food, crisp cool lager and The Edinburgh Festival. What more could you want?
“The whole team at Contini Ristorante is ready to embrace the fun that August will bring and we look forward to developing our relationship with Menabrea as part of a wider business partnership.”
Menabrea has been brewed by the same family on the same site in Biella for 170 years. Founded in 1846 Menabrea is the oldest brewery still in activity in Italy. C&C Group became official distributor for the brand in the UK in 2014, and the popularity of the beer is evident in its rapid expansion in outlets across the country.